Opening of Warehouses

•  Display in international departmental stores.
•  Publicity Campaign and Brand Promotion
•  Participation in Trade Fairs, etc., abroad
•  Research and Product Development
•  Reverse visits of the prominent buyers etc. from the project focus countries

Market Study

Assistance would be provided for undertaking a market study of a particular market(s) for a particular product to have in depth analysis and to evolve a proper marketing strategy for greater market access as per the needs of that particular market. Professional consultants will be employed to undertake marketing studies and Indian Diplomatic Missions in the target countries would .be associated with such studies. Such studies could be approved as a first step of a marketing project and the findings/ recommendations would be the basis for further activities to be taken for greater market access. The Eligible Agencies will ensure the involvement of consultant appointed for surveys/ studies during the execution of the project also for smooth implementation.

Level of Assistance

For market studies grant assistance of 75% of the total cost would be provided under the Scheme and the rest i.e. 25% would be borne by the Eligible Agencies. However, for studies assigned by the D / Commerce for the cause of export promotion, 100% assistance would be provided. The assistance for studies would be subject to a ceiling of Rs.75.00 lakh/ each study.

Opening of Showrooms and Warehouses

Showrooms / Warehouses would be setup in leased or rental accommodation for identified products at identified centers identified on the basis of marketing studies/ surveys.

Level of Assistance

Under the Scheme 75%, 50% and 25% of leasing / rental charges in the first, second and the third year, respectively, would be provided as assistance. A ceiling of Rs. 50.00 lakh would be for each market/ product per annum.

Displays in International-Departmental Stores

Tie up with local distributors and major stores shall be used as a tool for promoting particular product (s). International Departmental Store chains would be identified on the basis of marketing studies/ surveys.

Level of Assistance

Under the Scheme, 50% of rental charges of display space would be provided.

Publicity Campaign

Intensive publicity campaigns for identified product/ product_ in the identified market through various means would help in creating a brand identity for Indian products in international markets.

Level of Assistance

 50% assistance would be provided for', two years in a particular market subject' to a ceiling of Rs.50.00 lakh per annum/ per market. The assistance can be considered for the third year after a review of the result of the project in the first two years.

Participation in Trade Fairs, BSMs etc. abroad

Under the Scheme, assistance would be provided for participation in trade fairs / exhibitions at identified potential places abroad on Focus Country-Product basis. Participation in such fairs/exhibitions will normally be part of a comprehensive strategy. To maximize the benefits such efforts should be linked with effective publicity campaign, seminars, buyer-seller meets etc. These activities' will be coordinated by the Eligible/ Agencies.

Level of Assistance

2/3rd of the actual expenditure. The expenditure on TA/DA would be met by each participant. The assistance would be subject to a ceiling of Rs.50 lakhs for each fair.

Registration charges for product registration abroad for Agrochemicals

Under the Scheme, assistance will be provided on reimbursement basis for registration charges paid by an Indian exporter of  agro­chemical products. For getting assistance an exporter is required to send the request through Chemexcil attaching a certificate from the Indian Mission concerned certifying the amount paid towards registration charges. Preferences shall be given to the small and medium entrepreneurs.

Level of Assistance

For registration charges of these products assistance under the Scheme would be 50% of the registration charge subject to a ceiling of Rs. 5.00 lakh for each registration. An exporter can apply for five registrations in a year and the total ceiling for each exporter shall be Rs.25.00 lakh per annum.